tenure

Solutions · Just launched

Your first paying customers, kept on purpose.

When every subscriber counts, you need to know why people leave and to act before they do, without building a retention system first. Tenure sets up from your site address and your billing, can run on a hosted page with no code, and tells you plainly when there isn't enough data to say anything yet.

What matters at this stage

Three things, and what Tenure does about them.

  1. 01

    No time to design a cancel flow

    Tenure drafts the whole plan from your site and your brief. You edit a draft, not a blank page.

  2. 02

    Too few customers for percentages

    Below 20, Results shows counts, never a rate. Nobody reads “50% saved” off four customers.

  3. 03

    Every email feels personal

    Check-ins go from your own domain, in your voice, two at most, and customers reply to you.

Day one

See where your first customers left

Connect Stripe and Before Tenure reads your last 24 months: who cancelled, when, what they had paid you, and whether they left at their first renewal. It works from your first cancellations, with rows under 20 marked “too few to show”.

Before Tenure

Before Tenure

Counted from Stripe · last 12 months

Cancelled

532

Monthly revenue lost

$9,870

Median time subscribed

5 months

Still subscribed after 30 days

88%

n = 1,204

Still subscribed after 90 days

71%

n = 1,204

Still subscribed after 365 days

46%

n = 1,204

17% ended by their first renewal (205 of 1,204), against 9% at later renewals.

No code

A hosted cancel page, live the same day

Point your existing cancel link at your hosted page. It carries your icon and colours, listens first, offers at most once, and ends on a clear last step. Add the one-tag widget later without redoing anything.

The cancel click

Cancel your subscription

PlanPro · $49 a month
  1. TodayYou cancel
  2. Oct 25Access ends
  3. ThenNo further charges

What you still have

  • 30 days left in this billing period
  • 1,200 credits left
  • 3 saved templates

After Oct 25, you’ll no longer have

Unlimited projectsTeam seatsPriority exports
Continue to cancelKeep my subscription

Small numbers, shown straight

Counts you can trust while you're small

Did it last? shows how many customers who accepted were still subscribed three billing periods on, as a count until there are 20 of them.

Results

Did it last?

Did customers who accepted stay?
MomentChecked afterStill subscribed
Cancel click3 periods5 of 6
Trial ending2 periods4 of 4
Going quiet2 periods2 of 3
Win-back3 periods1 of 2

Counts only: a rate appears at n ≥ 20 · refunds count as not staying

Left within one period

1

Clicked cancel again

0

Good to know

  • Results reports what billing confirmed, and never claims lift.

The same product at other stages

See pricing
Small teamsRoles, approvals and spending limits for a team that shares the work.Learn more Early growthYour own screens, support agents, and measurement that holds up.Learn more

See the plan Tenure would draft for your app.

Give it your site address. It reads your pricing and your Stripe catalogue, drafts a retention plan in about a minute, and waits for you. Nothing reaches a customer until you publish.

Starts in test modeStripe or ChargebeeQuestions first? Talk to us