Going quiet and milestones
Hear the quiet weeks before the cancel click.
A customer on Pro, monthly
Facts from billing and your app · no score- Paid so far
- $294
- Last active
- 23 days ago
- Usage, 30 days
- −46%
Check-in sent, in your voice
From your domain · 1 of at most 2At the cancel click
Switch to Basic at renewal, Oct 12
Nothing changes until then. Cancel stays one button away.
The problem
By the cancel click, the decision is made.
01
Quiet looks like nothing
No ticket, no complaint. Just fewer sessions each week.
02
Alerts turn into spam
An email for every dip teaches people to ignore you.
03
Dashboards don't write back
A chart shows the drop. It doesn't reach the customer.
How it works
What Tenure does, step by step.
01
Two triggers, confirmed twice
Use down 40% on the month before, or none for three weeks, confirmed a day later. Or a new customer who hasn't reached your milestone in time.−46% vs prior 30 daysWeekly use, one customer
From your app’s own events8 weeks steadyScan 1 · Scan 2, a day laterCheck-in 1
Sent, from your domain
Check-in 2
Only if still quiet
A third
Never. Two is the cap.
02
A check-in, not a campaign
A short note from your domain, with no button: they reply to you. Two at most per quiet spell and per 90 days.From Sam at YourApp <sam@yourapp.com>
Quick check-in
Hi, it’s been a few quiet weeks on your account, so I wanted to check in.
If something got in the way, just reply and tell me. I read every answer.
Sam
No button, they reply1 of at most 2Quiet hours respected03
What keeps customers
Early steps that go with still paying at 90 days, from your own events. Both shares and their counts, labelled “A pattern, not proof”.Still paying 90 days after they startedCreated 2 or more projects in their first week
A pattern, not proofDid it81% · 118 of 146Didn't47% · 92 of 196Milestone email · day 5
To new customers who haven’t done it yet. One email, in your voice, no offer.
Counts: sent · did it afterwards · still paying04
One milestone email
Pick a step and a day. New customers who haven't taken it get one email in your voice, with no offer. Results counts what followed.Still paying 90 days after they startedCreated 2 or more projects in their first week
A pattern, not proofDid it81% · 118 of 146Didn't47% · 92 of 196Milestone email · day 5
To new customers who haven’t done it yet. One email, in your voice, no offer.
Counts: sent · did it afterwards · still paying
The details
What’s in it.
- Paying customers onlyTrials get their own email.
- Runs on your eventsA silent source is never read as quiet.
- Workspace limits1 email a week, 3 a month, quiet hours.
- Preview only firstRecords what it would send, sends nothing.
- From your domainYour Resend account, your verified sender.
- 20 on each sideOr the step isn't shown.
Good to know
- Going quiet and What keeps customers run on your app's usage events. Everything else needs only billing.
Questions about this part.
Why only two emails?
Does it find what makes people stay?
What if I don't send product events?
See the plan Tenure would draft for your app.
Give it your site address. It reads your pricing and your Stripe catalogue, drafts a retention plan in about a minute, and waits for you. Nothing reaches a customer until you publish.