Before Tenure
Your last 24 months, read on day one.
Before Tenure
Counted from Stripe · last 12 monthsCancelled
532
Monthly revenue lost
$9,870
Median time subscribed
5 months
Still subscribed after 30 days
88%
n = 1,204Still subscribed after 90 days
71%
n = 1,204Still subscribed after 365 days
46%
n = 1,20417% ended by their first renewal (205 of 1,204), against 9% at later renewals.
What they have paid you so far: on Pro, a median $210 over 7 months
Counted from Stripe, as of today · paid so far, never a forecast
The problem
Your churn story is already in Stripe, in pieces.
01
Stripe has it, in pieces
Cancellations, reasons and invoices on different screens.
02
Cliffs stay hidden
If people leave at the first renewal, that's where to act.
03
Tools start from zero
Without a before, every number after is hard to read.
How it works
What Tenure does, step by step.
01
Who left, and when
Cancellations, revenue lost and median time subscribed, by month, with Stripe's reasons. Failed payments and ended trials shown apart. Tenure reads 24 months, so this year sits beside last year.Before Tenure
Counted from Stripe · last 12 monthsCancelled
532
Monthly revenue lost
$9,870
Median time subscribed
5 months
Still subscribed after 30 days
88%
n = 1,204Still subscribed after 90 days
71%
n = 1,204Still subscribed after 365 days
46%
n = 1,20417% ended by their first renewal (205 of 1,204), against 9% at later renewals.
02
Survival and the first-renewal cliff
The share still subscribed at 30, 90 and 365 days, and who ended at their first renewal against later ones. n beside each.Ended at each renewal
Counted from Stripe · n beside every barFirst renewal17% · 205 of 1,204Second9% · 81 of 902Third8% · 60 of 751Later6% · 97 of 1,61017% ended by their first renewal, against 9% at later renewals.
The first-renewal cliff · where a check-in or a trial email can matter most
03
What they've paid you so far
By start month: how many stayed, and the median and average paid. Measured, never forecast; under 20 says “too few to show”.What they have paid you so far
Counted from Stripe, as of today · never a forecastStarted Subscriptions Still subscribed Median paid Sep 2024 Too few to show Oct 2024 41 44% $266 Nov 2024 58 48% $238 Dec 2024 37 51% $221 Jan 2025 62 55% $196 04
Before and since Tenure
Counts since Tenure's first decision beside the same weeks last year, side by side. No made-up percentages.Before and since Tenure
Aug 26 – Sep 25, beside the same dates a year earlierA year earlier
48
cancellationsSince Tenure
39
cancellationsThis is a comparison, not proof. Seasons, prices and your product changed too, so no difference or percentage is computed.
The details
What’s in it.
- Stripe's reasonsWhy people said they left, grouped.
- In the backgroundStarts when you save a Stripe key.
- The plans they leftWhich plans cancellations came from.
- The count behind every figureNo percentages below 20 customers.
- Refunds counted“Paid so far” is money actually kept.
- No forecastsNo lifetime value, no predicted churn.
Questions about this part.
How long does it take?
Why 24 months?
Is “paid so far” lifetime value?
See the plan Tenure would draft for your app.
Give it your site address. It reads your pricing and your Stripe catalogue, drafts a retention plan in about a minute, and waits for you. Nothing reaches a customer until you publish.